The Bachelor of Arts and Entertainment Business prepares professional leaders with the necessary skills to create and support companies and projects in the creative industries sector.

Students will integrate management strategies based on knowledge of the industry, its context, and the latest trends. They will develop decision-making skills, teamwork and creative thinking for the creation of management strategies. These skills are developed through topics relevant to the industry, including legal aspects, business models, marketing, finance, and administration. As part of the program, students will apply knowledge in areas such as sports management, the music industry, and the art business, among others. Graduates will have the opportunity to work in multiple roles in companies and organizations in the arts, entertainment, and creative industries, as well as create their own projects in these areas.