With this innovative program, you will complete a combined bachelor's degree in Strategic Communication and a master's degree in Public Relations and Integrated Communication in five years (four years in semester sessions for undergraduate courses and one year in quarter sessions for graduate courses).
The high school courses will give you the skills necessary to implement communication initiatives and to analyze, connect with, and build relationships with audiences. You will also learn about branding processes, corporate communication, social responsibility, and digital and social media to achieve organizational goals.
At the graduate level, you will strengthen your integrated communication skills and gain in-depth knowledge of trends in the field of public relations. This will prepare you, with an entrepreneurial mindset, to solve communication problems in the global, interconnected, diverse, and ever-changing environment of organizations.
Duration and modality
The combined degree in Strategic Communication offers 138 credits to be completed over a five-year period (four years in a semester-based format, in person (P), hybrid (H), and hybrid online (HV) for undergraduate courses, and one year in trimester-based sessions, in a hybrid online (HV) format, for graduate courses). The undergraduate program credits (levels 100-400) are distributed as follows: 39 credits of general education courses, 24 credits of institutional requirements, 45 credits of concentration courses, and 18 credits of specialization courses for the Master's in Public Relations and Integrated Communication (levels 600 and 700).
Credits
Total courses: 46
Credits per course – 3-credit courses and 1-credit courses
Total credits: 138 credits
Admission requirements
- Admission request
- Official transcript of credits
- College Board test scores, SAT or ACT
- Vaccination certificate (under 21 years old)
Skills acquired
- Development of effective communication skills both oral and written
- Strategic thinking and creative communication skills, applicable to various areas, such as advertising, public relations, strategic and integrated communication, research, measurement and evaluation.
- Humanistic training to facilitate critical questioning and the development of professional ethical values.
- Application of different technological tools for the development of strategic messages, analysis, planning, development of public relations campaigns.
- To provide context for the effective management of crisis and reputation issues, and for decision-making within the context of the global economy.
- Respect and sensitivity towards the diversity of the people who make up society.
Experiences provided by the program
- Professional internships: Students will have the opportunity to complete internships in leading companies in the sector to apply their knowledge and gain practical experience.
- Real projects: Students will work on current projects proposed by companies, allowing them to acquire a practical and results-oriented approach.
- Seminars and workshops: Access will be provided to seminars and workshops taught by industry experts to complement theoretical training with the latest industry trends and techniques.
