Universidad del Sagrado Corazón
Combined Bachelor of Arts in Strategic Communication and Master of Arts in Public Relations and Integrated Communication program.
With this innovative program, you will complete a combined bachelor's degree in Strategic Communication and a master's degree in Public Relations and Integrated Communication in five years (four years in semester sessions for undergraduate courses and one year in quarter sessions for graduate courses).
Bachelor's courses will give you the skills necessary to implement communication initiatives so that you can analyze, connect and build relationships with audiences. You will also learn about branding processes, corporate communication, social responsibility, digital and social media to achieve organizational goals.
At the graduate level, you will strengthen your skills in integrated communication and gain in-depth knowledge of trends in the field of public relations. This will prepare you, with an entrepreneurial mindset, to solve communication problems in the global, interconnected, diverse and changing environment of organizations.
Skills acquired
- Development of effective communication skills both oral and written
- Strategic thinking and creative communication skills, applicable to different areas such as advertising, public relations, strategic and integrated communication, research, measurement and evaluation.
- Humanistic training to facilitate critical questioning and professional ethical values.
- Application of different technological tools for the development of strategic messages, analysis, planning, development of public relations campaigns.
- Contextualize for effective management of crisis and reputation issues and decision making in the context of the global economy.
- Respect and sensitivity towards the diversity of people that make up society.
Experiences provided by the program
- Internships: Students will have the opportunity to undertake internships in leading companies in the sector to apply their knowledge and gain real-world experience.
- Real projects: Students will work on current projects proposed by companies, allowing them to have a practical and results-oriented approach.
- Seminars and workshops: Access to seminars and workshops with industry experts will be provided to complement theoretical training with the latest industry trends and techniques.
Job opportunities
- Chief Marketing Officer (CMO)
- Digital Marketing Director
- Product or Brand Manager
- Content Manager
- Digital Marketing Manager
- Digital Media Manager
- Digital Communication Manager
- Social Media Strategist
- Social Media Manager
- Online Advertising Director
Are you interested in the Combined Bachelor's Degree in Strategic Communication and Master's Degree in Public Relations and Integrated Communication?
