Universidad del Sagrado Corazón
Combined Bachelor of Business Administration in Marketing and Master of Science in Digital Marketing Program
The Combined Program in Digital Marketing (CMRD) is aimed at educating students in the fundamentals of marketing in order to develop the capacity for critical analysis, interpretation of behaviors, trends and changes in markets through research, with the aim of detecting opportunities for the promotion of goods and services from an ethical and sustainable perspective. In addition, it seeks to familiarize and master computerized systems.
In the final year, through the application of concepts, students will develop their expertise in the areas of marketing campaign management and advertising on social networks. They will also work with other digital promotion mechanisms such as applications, content marketing, storytelling, emails and SEO, among others.
Skills acquired
- Formulate and plan strategic marketing solutions based on market conditions, opportunities and trends.
- Identify, compare and interpret sources of market and company operation information for effective management.
- Practice verbal and written communication skills effectively and persuasively.
- Develop the ability to use information technologies and quantitative analysis to develop marketing strategies.
- Practice and value the contribution of teamwork, using emotional intelligence and critical analysis.
- Awareness towards the practice of ethical values that are in line with the standards of sound administration.
Experiences provided by the program
- Internships: Students will have the opportunity to undertake internships in leading companies in the sector to apply their knowledge and gain real-world experience.
- Real projects: Students will work on current projects proposed by companies, allowing them to have a practical and results-oriented approach.
- Seminars and workshops: We will organize seminars and workshops with industry experts to complement theoretical training with the latest market trends and techniques.
- Networking events in the area of marketing and digital marketing.
Looking to the future
Marketing is a managerial function that involves the process of identifying and addressing human and social needs in a way that harmonizes with organizational objectives1. However, in recent years, due to the large number of technological advances that have boosted the fourth industrial revolution3, taking into consideration the continuous evolution of technology, the skill set of a marketing specialist continues to expand.
Recognizing the changes that are occurring in the environment and that are projected to continue impacting the market, it can be recognized that in addition to the fundamentals of marketing1, which a professional in this discipline must master, today more than ever, technology plays a significant role in most organizations. Graduates of this program will have the ability to develop skills that allow them to implement strategies that are aligned with global trends in the marketing industry 7 and the use of technology in the practice of digital marketing.
Professional Certification
This master's degree allows students to combine their study plan with a professional certification that will complement their professional profile according to their interests and aspirations.
Google Digital Marketing and E-commerce Professional Certificate.
Are you interested in the combined Bachelor of Business Administration in Marketing and Master of Science in Digital Marketing program?
