This combined program offers a unique advantage: completing a Bachelor's degree in Marketing and a Master of Science in Digital Marketing in a single, continuous academic path, without the need for separate applications or interruptions to your studies. This accelerated route allows students to earn two credentials in less time and more efficiently than pursuing them independently, giving them a competitive edge in the job market with a foundation that combines marketing fundamentals with advanced proficiency in its digital application. Students develop critical analysis skills to interpret market trends, along with specialized skills in campaign management, social media, SEO, and content marketing, supported by technological and artificial intelligence tools. The result is a graduate with a Master's degree at the start of their professional career, a significant competitive advantage over other candidates in the job market.
Duration and modality
The combined degree in marketing offers 138 credits to be completed over a five-year period (four years in a semester-based format, in person (P), hybrid (H), and hybrid online (HV) for undergraduate courses, and one year in trimester-based sessions, in a hybrid online (HV) format, for graduate courses). The undergraduate program credits (levels 100-400) are distributed as follows: 39 credits of general education courses, 24 credits of institutional requirements, 45 credits of concentration courses, and 18 credits of specialization courses for the Master of Digital Marketing (levels 600 and 700).
Credits
Total courses: 46
Credits per course – 3-credit courses and 1-credit courses
Total credits: 138 credits
Admission requirements
- Admission request
- Official transcript of credits
- College Board test scores, SAT or ACT
- Vaccination certificate (under 21 years old)
Skills acquired
- Formulate and plan strategic marketing solutions based on market conditions, opportunities and trends.
- Identify, compare and interpret sources of market and company operation information for effective management.
- Practice effective and persuasive verbal and written communication skills.
- Develops the ability to use information technologies and quantitative analysis to design marketing strategies.
- Practice and value the contribution of teamwork, using emotional intelligence and critical analysis.
- Awareness of the practice of ethical values in accordance with the standards of sound management.
Experiences provided by the program
- Professional internships: Students will have the opportunity to complete internships in leading companies in the sector to apply their knowledge and gain practical experience.
- Real projects: Students will work on current projects proposed by companies, allowing them to acquire a practical and results-oriented approach.
- Seminars and workshops: We will organize seminars and workshops with industry experts to complement theoretical training with the latest market trends and techniques.
- Networking events in the area of marketing and digital marketing.
Looking to the future
Marketing is a management function that involves identifying and satisfying human and social needs in a way that aligns with the organization's objectives. However, in recent years, due to the numerous technological advancements that have driven the Fourth Industrial Revolution and the continuous evolution of technology, the skill set of a marketing specialist continues to expand.
Recognizing the changes occurring in the environment and projected to continue impacting the market, it can be stated that, in addition to marketing fundamentals, today more than ever, a professional in this discipline must master these technologies. Technology plays a significant role in most organizations. Graduates of this program will be able to develop skills that allow them to implement strategies aligned with global marketing industry trends and with the use of technology in digital marketing practice.