IIncludes Public Relations and Advertising. Strategic Communications emphasizes the application of communication initiatives to analyze, connect, and build relationships with audiences, as well as branding, corporate communication, social responsibility, digital and social media processes to achieve organizational goals. The new concentration allows students to align their professional interests in areas such as advertising, public relations, and strategic communication. In this program, students develop creative and digital communication skills based on a strategic plan. The program offers a range of job opportunities in companies of all sizes, public and private institutions, civil society, consulting firms, and self-management, among others.