Strategic communication establishes specific objectives to plan and execute messages aligned with the purposes of the organization or entity, in order to influence specific audiences and build lasting relationships. It emphasizes the application of critical thinking and analysis in the development of strategies relevant to the disciplines of advertising, public relations, digital marketing, and corporate communication. Students will develop creative, practical, collaborative, and research skills while utilizing technological and emerging tools commonly used in the industry.
Strategic communication
Academic Degrees:
- Bachelor
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