The constant evolution of this discipline requires professionals who are able to adapt and continually learn about new trends and technologies in digital marketing.
This program develops advanced analytical skills to interpret data and integrate marketing technologies for effective decision-making and optimizing business growth. It also fosters innovation in digital marketing practices through creative thinking and problem-solving within an ethical framework.
The master's degree develops leaders who can manage projects and supervise people through emotional intelligence, information management, and risk assessment.
Curriculum
The curriculum focuses on practices, skills and strategies that are in high demand in the field of recruitment within the workforce. The Master's in Digital Marketing curriculum offers students the opportunity to delve into specific disciplines in the digital ecosystem, including:
- New technologies
- Content development for digital media
- Ethical and legal aspects
- Social media management
- Brand development and public relations
- online research
- Effective communication on digital channels.
Sequence of courses
Duration and modality
The Digital Marketing Master's program is designed to be completed in four quarters of study. All courses are offered remotely with synchronous interactions (virtual hybrid mode).
Credits
Total courses: 9
Credits per course: 3 credits Total credits: 27 credits
Skills acquired
- You will use research, data collection and analysis as a tool to analyze consumer behavior in order to improve the experience.
- You will develop written and audiovisual content that connects with your audience.
- You will design organic campaigns according to the specifics of each platform, integrating creativity to improve your digital presence.
- You will develop communication tactics and strategies for the main social networks.
- You will segment existing audiences and prospects according to their characteristics to develop your campaigns.
- You will develop campaigns for product and/or service companies, as well as non-profit institutions.
- You will identify the essential aspects of branding in digital media.
- You will measure the results of a digital campaign through data interpretation to increase return on investment.
- You will develop SEO campaigns from a strategic and technical point of view.
- You will learn the main ethical and legal aspects of digital marketing and the application of concepts.
Looking to the future
Upon completion of the program, graduates will be able to work as:
- Chief Marketing Officer (CMO)
- Digital Marketing Director
- Product or Brand Manager
- Content Manager
- Digital Marketing Manager
- Digital Media Manager
- Digital Communication Manager
- Social Media Strategist
- Social Media Manager
- Online Advertising Director
Are you interested in pursuing a Master's in Digital Marketing?
Applying is a quick and easy process. All you need is:
- Bachelor's degree from an accredited university
- 2.75 or more average
- Updated resume
