Universidad del Sagrado Corazón
Master in Digital Marketing
The Master's degree in Digital Marketing prepares students to master the creativity, communication and critical thinking skills that are necessary to develop campaigns across all digital marketing channels.
The Master of Science in Digital Marketing program is aimed at all students who seek to advance their professional career in the management of marketing and advertising campaigns on social networks, and other digital promotion mechanisms.
Through strategic learning, the master's degree offers students the opportunity to hone and strengthen acquired skills through practical activities with partner businesses, companies and/or agencies. As a result, they will be able to establish relationships with the industry, including recruitment opportunities.
In addition, the program will provide students with a foundation of core disciplines that include knowledge, analytical thinking and creative skills to lead cross-channel initiatives to engage audiences and generate direct impact.
Curriculum
The curriculum focuses on practices, skills and strategies that are in high demand in the field of recruitment within the workforce. The Master's in Digital Marketing curriculum offers students the opportunity to delve into specific disciplines in the digital ecosystem, including:
- New technologies
- Content development for digital media
- Ethical and legal aspects
- Social media management
- Brand development and public relations
- online research
- Effective communication on digital channels.
Integration of professional certifications into the graduate program
Through this master's degree, the Digital Marketing professional will obtain the tools and skills in demand to manage marketing and advertising campaigns on social networks, and other digital promotion mechanisms. Therefore, the program includes the completion of a complementary professional certification in Digital Marketing & E-Commerce from Google through the Coursera platform. With the professional certification, you will learn to attract customers using various digital channels, measure marketing performance through analysis, and manage e-commerce stores to increase customer loyalty. You will also learn to use tools and platforms such as Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and X.
Sequence of courses
Skills acquired
- You will use research, data collection and analysis as a tool to analyze consumer behavior in order to improve the experience.
- You will develop written and audiovisual content that connects with your audience.
- You will design organic campaigns according to the specifics of each platform, integrating creativity to improve your digital presence.
- You will develop communication tactics and strategies for the main social networks.
- You will segment existing audiences and prospects according to their characteristics to develop your campaigns.
- You will develop campaigns for product and/or service companies, as well as non-profit institutions.
- You will identify the essential aspects of branding in digital media.
- You will measure the results of a digital campaign through data interpretation to increase return on investment.
- You will develop SEO campaigns from a strategic and technical point of view.
- You will learn the main ethical and legal aspects of digital marketing and the application of concepts.
Looking to the future
Upon completion of the program, graduates will be able to work as:
Chief Marketing Officer (CMO)
Digital Marketing Director
Product or Brand Manager
Content Manager
Digital Marketing Manager
Digital Media Manager
Digital Communication Manager
Social Media Strategist
Social Media Manager
Online Advertising Director
Our faculty
Our courses are taught by a faculty made up of professionals specialized in the world of communications, business, law, data analysis, entrepreneurship, advertising, public relations and marketing.
Brenda Torres-Velasquez, Ph.D.
Professor of Social Media and Digital Marketing at Sagrado Global
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Jose A. Jorge Pagan, PhD
Professor and Coordinator of the Professional Certificate in Data Sciences at Sagrado Global
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Are you interested in pursuing a Master's in Digital Marketing?
Applying is a quick and easy process. All you need is:
- Bachelor's degree from an accredited university
- 2.75 or more average
- Updated resume
