The Bachelor of Arts in Graphic Design trains professionals with the skills and competencies necessary to work in the design and production industry in digital ecosystems.
Through active learning and design thinking, entrepreneurship, technology, and user-centered creation are intertwined.
Curriculum
The program trains students to become creative, critical designers with the ability to research, organize and plan, understand market needs, visually communicate data and information, and find creative and innovative solutions to solve design problems. The program emphasizes the tools necessary for the graduate, part artist and part storyteller, to understand themselves as part of a constantly evolving context marked by the digitalization of society and technological advancement.
Duration and Modality
The Bachelor of Arts in Graphic Design consists of 120 credits, to be completed in 4 years. Courses and workshops are offered in person.
Credits:
Total number of courses: 36
Total credits per course:
- 1 course of 6 credits
- 34 3-credit courses
- 1 course of 1 credit
Total credits: 120 credits
Skills Acquired
- Apply technical skills in contemporary digital media to create graphic design products using various techniques and applications.
- Execute the logistics, marketing and communication strategies necessary for graphic design products to reach their target market.
- Understand and apply the innovation and entrepreneurship process through new designs, products, and projects that respond to user needs.
- Integrates best artistic, aesthetic, and design practices into decision-making throughout the creation, production, and design thinking cycle.
- Use history, cultural context, and research to drive innovation in your environment and in digital ecosystems.
- It integrates an interdisciplinary approach and trend analysis in graphic design and the creation of new products.
- He is innovative, exercises leadership, and is capable of generating ideas that can become opportunities, as well as self-managing.
- Recognizes and is receptive to different innovative forms of expression, social, economic and cultural environments
- Demonstrates skill in visualizing, synthesizing, and expressing concepts through various digital media, platforms, and techniques.
- Demonstrates knowledge of the fundamentals and principles of design in his or her different creations.
- Integrates best practices and international standards of sustainability, ethics and fair trade into its projects
