Universidad del Sagrado Corazón

Master of Arts in Public Relations and Integrated Communication

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Description

The master's program in Public Relations and Integrated Communication is a postgraduate course for Communication, Marketing, Advertising or Journalism students as well as for anyone who seeks to reinvent themselves in an essential profession in the business world. Prepares the student with an entrepreneurial mentality to solve communication problems in the global, interconnected, diverse and changing environment of organizations. The curriculum develops skills to assume leadership in holistic communication, content writing on multiple platforms, research, legal aspects and ethical dilemmas, management of issues, crisis and reputation, as well as the interdisciplinary strategic approach in the planning, implementation and evaluation of plans. integrated public relations and communication courses aligned with organizational goals in projects close to work experience.
Upon completion of the program, graduates can undertake to face challenges with innovative solutions, manage their employability, work as consultants or be employed in functions of public relations and strategic and integrated communication, reputation management and manage internal and external communication of the organization.

curriculum

Public relations and integrated communication courses are integrated into the curriculum, combining both visions (that of integrated communication with an emphasis on the field of public relations). This master's degree does not require a thesis to complete the degree, the student carries out a public relations and integrated communication plan. It is a professional master's degree with a methodological component that encourages practice and projects.

The master's degree also offers the option for graduate students to obtain the professional relations license offered by the Department of State of Puerto Rico, which authorizes them to exercise the functions of the profession.

This master's degree belongs to the Ferré Rangel School of Communication, the most prestigious in its field in Puerto Rico. A Diploma in Communication from Universidad del Sagrado Corazón obtains privileged recognition in the industry, based on its quality record based on its updated curriculum and focused on active learning, a highly prepared faculty and an extensive list of alumni who have left their mark. in the various disciplines of communication.

Duration and modality

The Master of Arts in Public Relations and Integrated Communication consists of 24 credits to be completed in 4 quarters. All courses are offered remotely with synchronous interactions (virtual hybrid modality), which means that part of the experience is asynchronous through content and tasks through the Canvas educational platform, and the other part is synchronous through virtual meetings by ZOOM. The courses meet by videoconference at night (starting at 6:00 pm Puerto Rico time). Others are by arrangement and meet on previously agreed days also by videoconference.

Credits:

Total courses: 8
Credits per course: 3 credits
Total credits: 24 credits

Looking to the Future - Employment Opportunities

The Master's Program in Public Relations and Integrated Communication trains professionals who can serve as consultants in functions of:

  • Public relations and strategic and integrated communication
  • reputation management
  • Managers of internal and external communication in organizations

Are you interested in doing a Master of Arts in Public Relations and Integrated Communication?

Applying is a quick and easy process. You just need:

  • 2.75 or higher GPA in a bachelor's or graduate degree from an accredited university
  • Credit transcription
  • updated resume

Contact

If you are interested or interested in applying for admission to the Master of Arts in Public Relations and Integrated Communication, contact:


Gabriel Paizy Damiani, Ph.D.

Dr. Gabriel Paizy Damiani, Ph.D. Director, Escuela de Comunicación Ferré Rangel gabriel.paizy@sagrado.edu 787-728-1515 ext. 2333 y 2324

Celinés Rivera Irizarry

Admission Advisor for Graduate Programs
celines.rivera@sagrado.edu
787-728-1515 Ext 2409
cel 787-787-983-0104

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