Universidad del Sagrado Corazón
Master of Arts in Public Relations and Integrated Communication
Description
curriculum
Public relations and integrated communication courses are integrated into the curriculum, combining both visions (that of integrated communication with an emphasis on the field of public relations). This master's degree does not require a thesis to complete the degree, the student carries out a public relations and integrated communication plan. It is a professional master's degree with a methodological component that encourages practice and projects.
The master's degree also offers the option for graduate students to obtain the professional relations license offered by the Department of State of Puerto Rico, which authorizes them to exercise the functions of the profession.
This master's degree belongs to the Ferré Rangel School of Communication, the most prestigious in its field in Puerto Rico. A Diploma in Communication from Universidad del Sagrado Corazón obtains privileged recognition in the industry, based on its quality record based on its updated curriculum and focused on active learning, a highly prepared faculty and an extensive list of alumni who have left their mark. in the various disciplines of communication.
Integration of professional certifications to the graduate program
Modern public relations requires the strategic management of brands' presence in social networks to develop digital public relations campaigns, position and achieve recognition, and connect with clients and prospects. For this reason, Sagrado integrated into the curriculum of the master's degree the professional certification of the company Meta in Marketing in social networks that you will take with your classes through the Coursera platform. The certification consists of six asynchronous courses. Through it, you will learn to establish an online presence, create publications, increase followers and manage the social media accounts through which you will market your clients' brand. Also, you will develop skills for creating and managing advertising campaigns on social networks and you will learn to evaluate the results of your marketing actions.
Upon completing both programs, you will receive your Sagrado Master's Diploma and the Meta certificate accrediting you as a Facebook and Coursera Digital Marketing Associate. Both credentials will help you face challenges with innovative solutions, manage your employability, work as consultants or be employed in public relations and strategic and integrated communication functions, reputation management and manage the organization's internal and external communication.
Sequential Public Relations and Integrated Communication
| First trimester | Second quarter | ||||
| RPI 610 | Redacción para las relaciones publicas | 3 | RPI 710 | Estrategias de contenido y marca | 3 |
| RPI 615 | Comunicación estratégica integrada | 3 | RPI 715 | Investigación, mediación y evaluación | 3 |
| Third trimester | Fourth trimester | ||||
| RPI 720 | Dilemas legales y éticos en la comunicación | 3 | RPI XXX | Electiva de especialidad | 3 |
| RPI 725 | Comunicación integrada en manejo de asuntos de crisis | 3 | RPI 740 | Plan de relaciones públicas y comu. integrada | 3 |
Looking to the Future - Employment Opportunities
The Master's Program in Public Relations and Integrated Communication trains professionals who can serve as consultants in functions of:
- Public relations and strategic and integrated communication
- reputation management
- Managers of internal and external communication in organizations
Are you interested in doing a Master of Arts in Public Relations and Integrated Communication?
Applying is a quick and easy process. You just need:
- 2.75 or higher GPA in a bachelor's or graduate degree from an accredited university
- Credit transcription
- updated resume
