The fashion industry is one of the sectors with the greatest growth and impact within the creative economy. Its constant transformations based on trends require professionals prepared to achieve the growth of companies. Fashion marketing requires an understanding of how the industry works, sustainability issues, brand identity and consumer behavior, among other issues.

This minor concentration provides students with an exploration of these topics in order to expand their knowledge and career opportunities. Students will learn about the fashion system, sustainability challenges, circular economy, talent representation, brand identity development, and all stages of the marketing process. This minor concentration will be very useful for students of arts, communication, business and other programs who aspire to apply their knowledge in the fashion industry internationally.