The Bachelor of Arts and Entertainment Business program prepares professional leaders with the skills necessary to create and support businesses and projects in the creative industries sector. Students will integrate management strategies based on knowledge of the industry, its context, and the latest trends. They will develop decision-making, teamwork, and creative thinking skills for crafting effective management strategies. These skills are developed through industry-relevant topics, including legal aspects, business models, marketing, finance, and administration. As part of the program, students will apply their knowledge in areas such as sports management, the music industry, and the art business, among others. Graduates will have the opportunity to work in a variety of roles within companies and organizations in the arts, entertainment, and creative industries, as well as develop their own projects in these fields.
Curriculum
This curriculum allows students to develop basic knowledge and skills about the industry, its trends, and the various profiles that comprise it. Then, in their second and third years, students are exposed to different areas of opportunity within the industry, such as the music, sports, and visual arts sectors. In their final year, students integrate this knowledge with more advanced areas, such as business models, ethical considerations, and contemporary issues affecting the arts and entertainment industry.
Duration and Modality
The Bachelor of Arts in Arts and Entertainment Business consists of 120 credits, to be completed in 8 semesters. All courses and workshops are offered in both in-person and hybrid formats.
Credits:
Bachelor of Arts in Arts and Entertainment Business
- General Requirements (RG): 39 credits
- Institutional Requirements (RI): 27 credits
- Concentration Requirements (CR): 39 credits
- Exploration (EX): 15 credits
TOTAL CREDITS: 120
Skills Acquired
- Strengthening fundamental managerial skills in areas such as finance, marketing, and operations for the development of projects and businesses in the arts and entertainment sector and in the creative industries
- Facilitate the identification of business models and marketing strategies adapted to the digital and innovation environment in the industry
- To promote the analysis of the latest trends in the art, entertainment and creative industries business to be integrated into the decision-making of companies
- Promote ethical sense through the integration of inclusion, equity and diversity strategies in business management
- Facilitate the incorporation of sustainability elements into the management of arts and entertainment companies
- Strengthen the writing and presentation of plans, projects and/or companies aimed at diverse audiences
- Promote the use of technological tools to support decision-making in art, entertainment and creative industries companies
- Promote the identification of entrepreneurship and innovation opportunities in the different sectors of the arts and entertainment industry
- Promote strategic decision making through the integration of organizational, financial and marketing aspects
