Students will integrate management strategies based on knowledge of the industry, its context and the latest trends. They will develop decision-making, teamwork and creative thinking skills for the creation of management strategies. These skills are developed through topics relevant to the industry, including legal aspects, business models, marketing, finance and management. As part of the program, students will apply knowledge in areas such as sports management, the music industry and the art business, among others. Graduates will have the opportunity to work in multiple roles in companies and organizations in the arts, entertainment and creative industries, as well as create their projects in these areas.