Post-Baccalaureate Certificate
Post-baccalaureate certificate in production and marketing of events
Description
The entertainment industry is a dynamic sector and is constantly growing. The construction of important infrastructures such as the Puerto Rico Coliseum, convention centers, parks and theaters has expanded the opportunities for the production of shows and events, turning this market into a relevant one for the development and economic success of the country.
The Universidad del Sagrado Corazón is a pioneer in the training of producers of public shows. By participating in the Event Production and Marketing program, you will develop the skills and competencies necessary to organize, manage, and produce all kinds of activities. In addition, you will work with the creation of ideas, budget, financing, promotional strategy, and technical and legal aspects, among other components that promote new trends and the effective use of resources in the industry.
curriculum
The Post-Baccalaureate Certificate in Event Production and Marketing curriculum provides the student with great experiences. The program has courses[LMT1] that make up the Center for Community Liaison, where students carry out projects for non-profit organizations. It also provides internship experience with recognized production companies in Puerto Rico. The program has a very active student association in the development of curricular experiences.
Integration of professional certifications to the graduate program
Aware of the new trends in event marketing, Sagrado integrated into the post-baccalaureate certificate the professional certification of the company Meta in Marketing in social networks that you will take with your classes through the Coursera platform. The professional certification consists of six asynchronous and practical courses through which you will learn to establish an online presence, create publications, increase followers and manage the social media accounts through which you will market the events you produce. Also, you will develop skills for creating and managing advertising campaigns on social networks and you will learn to evaluate the results of your marketing actions. Upon completing both programs, you will receive your Sagrado degree diploma and the Meta certificate that accredits you as a Facebook and Coursera Digital Marketing Associate.
Sequential Post-Baccalaureate Production and Marketing of Events
| First trimester | Second quarter | ||||
| PME 607 | La industria de eventos y entretenimiento | 3 | PME 612 | Aspectos técnicos en la producción de eventos | 3 |
| PME 608 | Mercadeo de eventos: retos, oportunidades y nuevas tendencias | 3 | PME 613 | Comunicación eventos | 3 |
| Third trimester | ||
| PME 617 | Emprendimiento e innovación en la industria de eventos | 3 |
| PME 618 | Gerencia de eventos especiales | 3 |
Looking to the Future – Job Opportunities
The Post-baccalaureate Certificate in Event Production and Marketing trains professionals who can perform as:
- collegiate producer
- Production assistant
- Producer
- Coordinator of social and government activities
The Universidad del Sagrado Corazón is a pioneer in the training of producers of public shows.
Are you interested in doing a Post-Bachelor's Certificate in Event Production and Marketing?
Applying is a quick and easy process. You just need:
- Bachelor's degree from accredited university
- 2.75 or more average
- updated resume
