The programme is based on the recognition of a professional who combines technical development in some of the creative disciplines and aspires to lead initiatives through a broad knowledge of trans/interdisciplinary practices and the managerial skills necessary to carry them out.

Upon completion of studies, students develop professional skills for managing artistic and/or creative projects with economic, social and cultural impact. The curriculum design facilitates students to formalize a creative project, from conceptualization to implementation, with individualized mentoring throughout the sequence of courses.
Finally, the student completes a seminar for the execution of the projects. The program is aimed at professionals with experience in performing arts, visual arts, audiovisual arts, design, technology, heritage or creative services disciplines.
Curriculum
The master's degree has a total of 24 credits that can be completed in four quarters.
First trimester
CRE 600 - Conceptualization and research for creative projects (3 credits)
CRE 620 - Intellectual property and value creation (3 credits)
CRE 625 - Mentoring for creative project I (1 credit)
Total credits - 7
Second trimester
CRE 630 - Design for creative industries (3 credits)
CRE 640 - Entrepreneurship and creative management (3 credits)
CRE 650 - Mentoring for creative project II (1 credit)
Total credits - 7
Third trimester
CRE 710 - Leadership and management of creative entities (3 credits)
CRE 725 - Creative development and production (3 credits)
CRE 750 - Mentoring for creative project III (1 credit)
Total credits - 7
Fourth trimester
CRE 775 - Creative project (3 credits)
Total credits - 3
TOTAL- 24 credits
Integration of professional certifications into the graduate program
This master's degree allows students to combine their study plan with a professional certification that will complement their professional profile according to their interests and aspirations. Each student will have the option of selecting a professional certificate in digital marketing or project management that they will take free of charge through the Coursera platform.
Link to professional certificates:
- Google Digital Marketing & E-commerce Professional Certificate
- Google Project Management: Professional Certificate
Admission requirements
- Complete admission application
- Poser degree from accredited university (3.20 or higher)
- Copy of degree and transcript
- Updated resume
- Technological Literacy
- Interview with committee
- Creative project proposal
Creative project proposal
- Format: 1.5 line spacing, 1" margins, and 12 point font size; 500-800 words (PDF)
- The document must include information related to the project description, justification, main objectives and the resources that the project needs.
- The essay will be evaluated using a rubric with criteria related to implementation potential, possible impact on the creative ecosystem, and artistic or design elements.
- The evaluation committee will be composed of the dean or his representative and an academic leader of the DEGREE
Skills acquired
Students will develop the following skills and knowledge:
- Recognize and be receptive to different innovative forms of expression and social, economic and cultural environments.
- Lead and innovate by generating ideas that can become opportunities for self-management.
- Provide innovative solutions to business problems through effective management of human talent, financial resources and communication and marketing strategies.
- Exercise ethical leadership through diversity management and a sustainability approach through organizational design and management methodologies.
- Manage creative and managerial processes to achieve the design, implementation and evaluation of creative projects in different disciplines and through the commercialization of intellectual property.
Looking to the future
The cultural and creative industries represent an economic and social sector of growth at a local and international level. The ecosystem generates nearly 57,000 jobs in Puerto Rico and contributes $4,032 million to the country's Gross Domestic Product (LabCultural, 2023). Graduates of this master's degree will contribute to strengthening this ecosystem through innovative and sustainable creative projects, contributing to the creation of jobs for other artists, technical and administrative staff. Likewise, they will contribute to cultural diversity through ethical and supportive management.
Job opportunities
- Cultural project management
- Cultural heritage management
- Design Project Management
- Creative management
- Creative direction
- Design of socio-educational programs in arts
- Advice on the development of cultural and/or creative projects
- Community organization leadership with a focus on arts and culture
- Public service in agencies with a focus on art and culture