This minor is designed to show students how to translate literal thinking into strategic, creative and innovative thinking and creative strategy into creative concepts that are relevant and accessible to the client's budget. Through courses, demonstrations and practice, students learn about the psychology and science of creativity and discover how to maximize their own creative potential. The student is encouraged to transform consumer behaviors and thoughts into creative strategies that respond to their needs and stimulate their feelings and emotions in a proactive way that represents a benefit to the brand and its objectives.

In order to “learn by doing”, the Ferré Rangel School of Communication of the Universidad del Sagrado Corazón Corazón opened the communications firm, Elemento 360, and the Center for Research and Creative Study, Comunica, in her desire to further foster entrepreneurship among her students and contribute to the development of a sustainable economy in the country.

Elemento 360 is the only firm in Puerto Rico run by students with a transdisciplinary vision that unites communication, marketing, audiovisual production and public relations, among other branches.