Includes Public Relations and Advertising. Strategic communication highlights the application of communication initiatives to analyse, connect and build relationships with
audiences, as well as branding processes, corporate communication, social responsibility, digital and social media to achieve organizational goals. The new concentration allows the student to align their professional interests in areas such as advertising, public relations, and strategic communication. In this program, the student develops creative and digital communication skills based on a strategic plan. The program offers a range of job opportunities in companies of all sizes, public and private institutions, civil society, consulting firms and self-management, among others.