Today, tourism is one of the industries with the greatest opportunity for diversification in Puerto Rico. This sector encompasses a series of activities related to lodging, transportation, gastronomy, complementary services and cultural experiences.

By enrolling in the Experience Design: Tourism and Events program, you will learn about tourism markets and the development of products and services that meet the needs and expectations of diverse audiences. The program emphasizes the production of events and experiences as an area of ​​job and entrepreneurial opportunity. In addition, you will have the opportunity to understand and integrate various skills that foster the growth of the tourism ecosystem in Puerto Rico and the experiences that make us an attractive destination for visitors.

Examples of Course Content

• Visitor Economy Overview
• Event Production
• Design and Development of Experiences
• Innovation and Digital Experience
• Brand Image and Destination Management

You will have the option to select courses related to your areas of interest, including hotel management, cultural, sports, adventure and ecological tourism, among others.