Academic Leader of Strategic Communication, Assistant Professor, Ferré Rangel School of Communication

Gina M. Hernández is a strategic communicator passionate about finding the precise words to convey an emotion, an idea, and ultimately, a message with impact. Her professional career has focused on corporate communications and digital marketing, honing her skills in media, public and private sector organizations, non-profits, startups, and academia. Her experience spans a wide range of industries, including healthcare, accounting, renewable energy, and higher education.

Her background in journalism, particularly as a business news reporter, provided a strong foundation in writing and content development. Throughout her career, she has successfully adapted these skills to meet the strategic communication needs of organizations across diverse sectors.

As Academic Leader for Strategic Communication, she oversees the operations and academic mentoring of Elemento 360, Puerto Rico's only integrated communications agency embedded within a university curriculum, where students develop communication strategies and execute campaigns for real clients. Through this role, she strengthens partnerships between academia and industry while supporting student professional development. She also serves as faculty advisor to the student chapter of the Sales and Marketing Executives Association (SME) and as a member of the Student and Academia Committee of the Puerto Rico Public Relations Association.

Professor Hernández holds a Master of Science in Investigative Journalism from Florida International University, a Bachelor's degree in Communications from the University of Puerto Rico, and a certificate in Neuromarketing from the Complutense University of Madrid, Spain. She also completed Executive Education studies at IE Business School in Madrid, specializing in communications and economic journalism. In addition, she has served as a columnist for the digital publication News is My Business.