The fashion industry is one of the fastest growing and most impactful sectors within the creative economy. Its constant transformations based on trends require professionals trained to achieve business growth. Fashion marketing requires understanding how the industry works, sustainability issues, brand identity and consumer behavior, among other topics.

This minor provides students with an exploration of these topics in order to broaden their knowledge and career opportunities. Students will learn about the fashion system, sustainability challenges, circular economy, talent representation, brand identity development, and all stages of the marketing process. This minor will be very useful for students in arts, communication, business, and other programs who aspire to apply their knowledge to the fashion industry at an international level.