The fashion industry is one of the fastest-growing and most impactful sectors in the creative economy. Its constant transformations driven by trends require professionals prepared to fuel business growth. Fashion marketing demands an understanding of how the industry operates, sustainability issues, brand identity, and consumer behavior, among other topics.
This minor offers students the opportunity to explore these topics, broadening their knowledge and career prospects. Students will learn about the fashion system, the challenges of sustainability and the circular economy, talent representation, brand identity development, and all stages of the commercialization process. This minor will be particularly useful for students of arts, communication, business, and other programs who aspire to apply their knowledge in the international fashion industry.
Experiences of the program
- Participation in activities related to the fashion industry
- Collaboration with real projects as part of the courses
