Study of the practical applications of public relations for multiple disciplines and industries, with an emphasis on the opportunities for specialization of the public relations professional. It examines the various fields of action of the public relations professional, develops content creation skills focused on the discipline's strategies, and addresses crisis and reputation management in the face of digital immediacy.
| Coding | Title | Prerequisites | Credits |
| RPU 130 | Fields of Action in Public Relations | 3 | |
| RPU 230 | Creating Content for Public Relations | RPU 130 | 3 |
| RPU 330 | Reputation and Crisis Management | RPU 130 | 3 |
| RPU 430 | Global PR Campaign | RPU 330 | 3 |
| Total credits | 12 |