Master of Arts in Public Relations and Integrated Communication

Modern public relations require strategic management of brands' presence on social media to develop digital public relations campaigns, position and achieve recognition, as well as connect with clients and prospects. Therefore, Sagrado The company has integrated the professional certification from Meta in Social Media Marketing into the master's curriculum, which you will take in conjunction with your classes through the Coursera platform. The certification consists of six asynchronous courses and through it you will learn to establish an online presence, create posts, increase followers, and manage social media accounts through which you will market your clients' brands. You will also develop skills in creating and managing advertising campaigns on social media and learn to evaluate the results of your marketing actions.

Upon successful completion of both programs, you will receive your Master's diploma from Sagrado and the Meta certificate that accredits you as a Facebook and Coursera Digital Marketing Associate. Both credentials will help you undertake to face challenges with innovative solutions, manage your employability, act as consultants or work in public relations and strategic and integrated communication functions, reputation management and manage the internal and external communication of the organization.