This graduate program prepares professionals capable of leading and managing effective public relations and integrated communications projects for diverse audiences. The master's degree develops skills to critically analyze and establish solutions to crises and controversies in accordance with professional codes. Along with the execution of strategies, it is essential to measure performance through data analysis.
Curriculum
Public relations and integrated communication courses are integrated into the curriculum, combining both visions (integrated communication with an emphasis on the field of public relations). This master's degree does not require a thesis to complete the degree; the student completes a public relations and integrated communication plan. It is a professional master's degree with a methodological component that encourages practice and projects.
The master's degree also offers graduate students the option of obtaining a professional public relations license from the Department of State of Puerto Rico, which authorizes them to perform the functions of the profession.
This master's degree belongs to the Ferré Rangel School of Communication, the most prestigious in its field in Puerto Rico. A diploma in Communication from the Universidad del Sagrado Corazón It enjoys privileged recognition in the industry, based on its history of quality, its updated curriculum focused on active learning, a highly prepared faculty, and an extensive list of graduates who have made their mark in the various disciplines of communication.
Duration and modality
The Master of Arts in Public Relations and Integrated Communication consists of 24 credits to be completed in 4 quarters. All courses are offered remotely with synchronous interactions (virtual hybrid mode), which means that part of the experience is asynchronous through content and assignments through the Canvas educational platform, and the other part is synchronous through virtual meetings via ZOOM. Courses meet via videoconference at night (starting at 6:00 pm Puerto Rico time). Others are by arrangement and meet on previously agreed-upon days also via videoconference.
Credits:
Total courses: 8
Credits per course: 3 credits
Total credits: 24 credits
Sequence of courses
Looking to the future - Employment opportunities
The Master's Program in Public Relations and Integrated Communication trains professionals who can work as consultants in the following roles:
- Public relations and strategic and integrated communication
- Reputation management
- Managers of internal and external communication in organizations
Are you interested in pursuing a Master of Arts in Public Relations and Integrated Communication?
Applying is a quick and easy process. All you need is:
- 2.75 or higher GPA in a bachelor's or master's degree from an accredited university
- Credit Transcript
- Updated resume
